FENTY BEAUTY Pro Filt'r Soft Matte Longwear Foundation 370

370 Warm
For tan to deep skin with warm undertones.

Finally – the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth pore-diffused shine-free finish that easily builds from medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s humidity resistant sweatproof and won’t clog pores so that wherever you are it’s going to work on your skin. Best of all this long-wearing light-as-air texture is undetectable on skin – so you always look like you.

How did FENTY BEAUTY do it?
- Obsessive research to create the perfect range of shades for all
- Exclusive insights from the world’s top makeup artists
- Extensively tested for real life on real women

FENTY BEAUTY figured out that it takes the right balance of tone and texture to make foundation work on every skin type. The brand obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just right – not too matte and not too shiny. The result? A comfortable long-wear formula that lets skin look like skin. Made for all women to love.

"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really really well. But then if you're very pale or if you're very dark there's not a lot of options. And so I wanted to make sure that women of all skin tones were covered and they could be included in what I created."

FENTY BEAUTY is 100% cruelty free.

SKU No.: 644874_NA08

Style No.: 644874

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Be sure to moisturise skin before foundation application especially if your skin is dry. After moisturising prep skin with Pro Filt’r Instant Retouch Primer for best results.

For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110 dot product onto the centre of your face and blend outward.

RIHANNA’S WAY: For the ultimate pore coverage press brush into skin roll off and repeat.

For medium customisable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge begin applying product at the centre of your face or wherever coverage is desired pressing foundation into skin and blending outward. For fuller coverage add another pump.

Aqua/water/eau dimethicone talc PEG-10 dimethicone trimethylsiloxysilicate polypropylene isododecane cetyl PEG/PPG-10/1 dimethicone nylon-12 HDI/trimethylol hexyllactone crosspolymer phenoxyethanol sodium chloride hydrogen dimethicone glycerin magnesium sulfate sodium dehydroacetate disteardimonium hectorite aluminium hydroxide methicone benzoic acid dehydroacetic acid propylene carbonate ethylhexylglycerin parfum/fragrance silica biosaccharide gum-4 ananas sativus (pineapple) fruit extract carica papaya (papaya) fruit extract paullinia cupana seed extract potassium sorbate sorbic acid. May contain/peut contenir (+/-): titanium dioxide (CI 77891) iron oxides (CI 77491 CI 77492 CI 77499).