Born out of the creative minds of long-time friends, Joseph Perez and David Levy, in 2017, Cherry Los Angeles has gone on to capture the hearts of A-listers (Justin Bieber, Kendall Jenner and Bella Hadid to name a few) and streetwear aficionados alike. Sharing a love for American culture, the label deep dives into nostalgia, reimagining traditional workwear silhouettes with its retro-inspired graphics and contemporary cuts. A homage to individuality, craftsmanship and the enduring beauty of American ideals, get a taste for the brand’s timeless takes at our exclusive pop-up space on the Lower Ground Floor, Harvey Nichols Knightsbridge.