JOSEPH CELEBRATES 40
To celebrate 40 years of JOSEPH the Knightsbridge space has had a revamp, with sleek whitewashed ash walls and elegant natural oak shelving to create an library style backdrop. The new updated space offers a calming environment to browse the new collection with ease.
Under the vision of Co-Creative Directors, Anna Lundbäck Dyhr and Frederik Dyhr, who joined JOSEPH in 2020, the brand continues the evolution of Joseph Ettedgui’s vision. JOSEPH was originally established as a fashion-forward boutique that specialised in scouting the latest new designers, ideas and trends. It wasn’t until 1972 that Joseph Ettedgui transformed his highly successful shop into a namesake label, centred first and foremost on being a curation of thoughtful style. The London-born label specialises in crafting luxury essentials with tailored precision, from long cashmere coats to fluid suiting separates
Discover the new space today on the second floor at Harvey Nichols Knightsbridge.
JOSEPH
SECOND FLOOR
HARVEY NICHOLS KNIGHTSBRIDGE